With accurate buyer personas you'll have semi-fictional representations of your ideal types of customers. If you need to market different products or services you might end up with a large number of unique personas.
The crucial thing about a buyer persona is that it forces you as a marketer to think about the things that matter to your buyers. What are their challenges and opportunities? What are they looking for? Where do you find them? What demographic information describes them?
When you create awesome buyer personas, you start to think about what perfect customers are most likely to value in your product or service. Used properly, a buyer persona will give you the edge in your marketing strategy, in making sure your beautifully constructed campaigns actually work!
You can also have a read of our other marketing resources.
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James is co-founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple’s #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. He was also a finalist in 2019 and 2020 B&T Marketer of the Year.
James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.
In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss how Australian marketers can become more successful in their careers.