With accurate buyer personas you'll have semi-fictional representations of your ideal types of customers. If you need to market different products or services you might end up with a large number of unique personas.
The crucial thing about a buyer persona is that it forces you as a marketer to think about the things that matter to your buyers. What are their challenges and opportunities? What are they looking for? Where do you find them? What demographic information describes them?
When you create awesome buyer personas, you start to think about what perfect customers are most likely to value in your product or service. Used properly, a buyer persona will give you the edge in making sure your beautifully constructed campaigns actually work!
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