UpGuard is a global SaaS company that helps businesses manage cybersecurity risk. Their target market is broad - it includes businesses across the world that are looking for third-party risk and attack surface management software. Pre-Rocket, UpGuard had engaged with another digital marekting agency to manage their Google Ads account. Unsatisfied with the rigour and results from those campaigns, they turned to Rocket to re-vamp their Google Ads strategy and campaigns.
The objective was clear - Rocket was challenged to improve the performane of digital marketing channels while scaling up the campaign to deliver on core metris within 90 days. Based on established benchmarks, Rocket were tasked to double the number of leads, maintain or reduce the Cost per Lead and maintain the Conversion rate from the campaigns.
One of the biggest challenges was devising a campaign for the broad target audience in terms of both geography and job job titles/roles.
Rocket's launched in to a 5-fold data-driven strategy for Upguard, focussed on growth.
Rocket's strategic approach by audiences, product and markets, the capacity to allocate budgets based on the regions and the use of relevant messaging in the right moment provided an extraordinary performance.
Since we implemented this campaign UpGuard has seen a 372% increase in conversions while spending 71.35% more media budget. Within 90 days of our engagement:
The secondary metrics for Search campaigns have improved significantly as well, pointing to high quality traffic from ads:
Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
Rezdy was looking for aggressive business growth fuelled by smart digital marketing for their global SaaS product aimed at tour and activity operators. They engaged with Rocket to take complete accountability of their digital marketing strategy, messaging, asset selection and budget allocation. With a carefully planned out campaign with impressive creative, channel selection, budget allocation, tracking and nurturing, Rocket was able to blow the results out of the park for Rezdy. This is their success story!