Whether your want to build online brand presence, generate high-quality leads, drive ecommerce sales or even nurturing your existing customers, the strengths of a digital marketing agency can often outweigh the time and resources of hiring and training an in-house team.
Outsourcing your digital marketing to an agency of experienced professionals means you are working closely with trained digital marketing specialists who understand the idiosyncrasies and technicalities of the online marketing tools and ad platforms. They have likely worked on numerous ad campaigns with brands similar to yours, and can offer highly strategic recommendations that have previously delivered results.
Hiring a digital marketing agency can be a cost-effective solution compared to onboarding a team member in-house. This is especially the case when you have an entire team of marketing strategists, project managers, designers, developers and copywriters working on your account, rather than a single individual. Moreover, unlike a time-poor in-house marketer, agencies are focused on maximising your ROI by allocating your marketing budget strategically and efficiently.
Working with an agency means you don’t need to spend time and resources building and optimising campaigns, planning and writing content, or even designing creatives - your digital marketing agency can take over these tasks for you! By letting your agency handle your online presence, you are able to concentrate more on strategy, and prioritise other important marketing activities.
You can’t read the label from inside the bottle. Working with an agency of creative and innovative thinkers will ensure that specialists bring a fresh perspective on your marketing efforts. Is there an opportunity among the channels that you’re not currently activating? Are you making the most of your marketing budget? Are there more effective ways to engage with your target audience?
Agencies typically have access to software and tools such as Semrush, Screaming Frog, Adobe Creative Suits that you might not have the budget for, or don’t have the knowledge and expertise to use effectively. This can provide valuable insights about your campaign or website performance that help run better ad campaigns that drive business results.
Partnering with a digital marketing agency ensures that your business stays up-to-date on industry trends and can take advantage of emerging opportunities. Specialists have eyes and hands on many accounts, and can take note of industry-wide patterns that could be affecting your campaign - especially with emerging post covid digital trends. What’s more, agencies have close connections with industry representatives from Google, Meta and other major online players that make resolving ad related issues easier and faster.
Specialised agencies bring in-depth knowledge and expertise in a specific area, such as SEO or PPC channels, or they may be agencies that specialise in running campaigns for a particular vertical. GHeneralist agencies on the other hand, offer a more comprehensive range of services for businesses across industries. While there are benefits to working with a specialist v generalist agency, you should firstly agree on your business objectives and have a clear understanding about what channels you want to engage in.
Look for a digital marketing agency that has experience working with businesses and industries similar to yours, but will also take into consideration your unique needs and challenges. Consider their case study portfolio and the results that they’re able to deliver for their clients. It’s also important to read reviews of their performance and whether they’re able to meet the expectations of their client base.
Work with an agency that is aligned with your internal company values. You will experience immense benefit from a team that values transparency, open communication and collaboration, rather than a churn-and-burn agency.
Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the definitive podcast for Australian marketers, hosted by Rocket's Co-founder and Director, James Lawrence.
Previously, Kayley worked at Fujitsu General Australia where she ran their Paid Social ad campaigns, worked end-to-end on their national campaign, assisted in their website overhaul project, and supported the execution of several company and external events.
She has also managed organic social media channels for local businesses in both the hospitality and construction space, to build brand awareness in the local community by skyrocketing both followers and engagement.