Online retailers, we know the struggles you face in the online retail world – the never-ending battle against the competition, the frustration of abandoned shopping carts, the constant quest for customer acquisition and retention, and the challenge of managing your inventory online.
To generate a valuable return on investment from your eCommerce store, what you need is the perfect marriage of ad platform and expertise. For the platform, read Google Shopping. With its powerful product listings, wide reach, and targeted ads, there’s no better way to promote your store to your ideal customers. And for expertise, look no further than Rocket. We're proficient in all aspects of Google Shopping, have a track record of success, and can help you soar above the competition, reduce those pesky cart abandonments, attract new customers and keep them coming back for more.
You’re here because you recognise the tremendous impact that Google Shopping can have on your business' online sales. Rocket Agency is here to help you harness that potential and achieve remarkable results.
Google pulls your product information for your Shopping ads from Google Merchant Center, and has strict guidelines around product feeds, categorisation, and your website and policies. Our team will ensure you have a properly configured GMC account that complies with Google’s rules, so as to prevent your ads being disapproved or your account being suspended.
Your product feed (the list of your products and their attributes uploaded to Google Merchant Center) is the foundation of any Google Shopping campaign. We will ensure that your feed is well-optimised, with titles, descriptions, images and prices that are accurate, up-to-date and incorporating relevant keywords. We'll ensure that the right products are displayed to the right audience at the right time.
It’s important to craft a tailored Google Shopping strategy based on the nature of your business, including your product range and quantity. We analyse this to build the most appropriate campaign structure, from Standard Shopping campaigns for greater manual control to Performance Max campaigns for efficient automation across multiple channels.
A key element of successful shopping campaign management is effectively scaling campaigns. Once we have gathered sufficient performance data, we’ll analyse it to identify successful aspects of the campaign and areas of growth potential. We’ll then strategically increase ad spend in those areas that are driving the most value, while constantly monitoring performance to ensure ROI remains optimal.
Daily spend needs to be carefully monitored to ensure that you don’t spend any more than your allocated budget. Monitoring and analysis of key metrics allows us to shift more budget towards high-performing products and ensure that we make the most of your advertising budget. Sales and special events in your ecommerce calendar means that budget management can be more tricky than in traditional search campaigns.
As well as ongoing campaign monitoring and optimisation, seasonal trends may play a role in variations in demand, and we are adept at increasing bids during peak periods to capture higher traffic and adjusting down during slower periods to maximise efficiency. Bid strategies are always aligned with campaign objectives, and we employ testing across campaigns to see which strategies deliver the best Return on Ad Spend.
At Rocket, our award-winning team is recognised for their outstanding achievements in the industry. With multiple Google Premier Partner Awards, SEMrush Awards and B&T Awards across Australia and Asia-Pacific, our commitment to excellence has delivered exceptional results for our clients.
We have a deep understanding of the unique challenges and opportunities that ecommerce businesses face, both online and offline. Differing products, audiences and marketing objectives means we always tailor your Google Shopping campaigns to align with your specific needs.
ECommerce businesses across Australia have trusted Rocket to drive high returns for their business. Whether it's optimising product data feeds, improving conversion rates, or increasing online visibility, we are the trusted partner for ecommerce businesses looking to achieve sustainable success.
As part of our value “Do What's Right", we are committed to transparency across all aspects of our business. We provide clear and comprehensive reports that give our clients full visibility and deep insights into their ecommerce store's performance. No hidden fees and markups.
When segmenting a Google Shopping campaign, we divide product groups within the campaign based on specific criteria, such as category, brand, performance metrics, price range or promotions.
This allows us to tailor our bidding strategies and messaging, meaning more precise campaign management, better optimization, and improved performance in reaching and engaging the right audience with relevant products.
Rocket has experience in custom audience segmentation for large B2B companies selling IT products to niche B2C businesses selling apparel and other consumer goods.
Analysing performance data allows us to strategically expand and optimise the reach and impact of your campaign.
Once we identify top-performing products or categories, we can then adjust bids and budgets, recommend expansion across product lines with untapped potential, expand geographic targeting, or scale seasonally to anticipate seasonal trends.
Scaling can also include dynamic remarketing where we use lists to re-engage potential customers who have shown interest in your products.
Rocket's SEM exports won't bog you down in vanity metrics. we'll enable you to make better budgeting decisions based on numbers that matter.
There are so many things that can be tested in shopping campaigns - bidding strategies, promotions, ad copy, product titles and descriptions, images, landing pages, audience segments and geographic targets.
By continuously experimenting and testing different elements within Google Shopping ads campaigns, we can gather valuable data, identify successful tactics, and make data-driven optimisations.
Rocket's paid media specialists don't believe in a set-and-forget policy for campaigns. We are always on the hunt to improve campaigns and increase the return on ad spend.
At Rocket, we know how important it is to generate high quality leads and clients for your business. With in-depth local SEO implementation, we will help you reach customers who are actively searching for your products and services in your local area.
These higher intent, geographically localised searches ultimately increase the quality of leads and clients interacting with your business!
Considered one of the most cost-effective marketing strategies, SEO can expand brand awareness among locals by optimising a business's online presence for local search terms.
Implementing a thorough local SEO strategy will allow you to reach audiences you could otherwise miss with a more generic website or Google My Business profile.
Speak to one of our Senior Consultants to clarify your marketing objectives.
Our ecommerce experts will develop a bespoke strategy and work with designers and copywriters to launch your shopping campaigns in-market.
Watch your return on investment grow as our team minimises your cost per click and maximises sales from your shopping budget.
Rocket’s home is a quick three-minute walk from Central Station in the creative heart of Surry Hills, Sydney. We'd love to catch up in our office over a coffee.
Google Search is a search engine that allows users to find information, web pages, images, videos, and other content across the internet. When users enter a query in the search bar, Google's algorithms analyse the query and provide a list of relevant search results based on various factors, including content relevance, website authority, and user experience. The search results in Google Search primarily consist of text-based links to web pages.
Google Shopping, on the other hand, is a specialised service within Google that focuses on eCommerce and product listings. It allows retailers and merchants to showcase their products directly in the search results, displaying product images, titles, prices, and other relevant information. Users can compare prices, view product details, and click on the listings to make purchases from online retailers. Google Shopping provides a more visually-driven shopping experience compared to the primarily text-based search results in Google Search.
Nope. Google Merchant Center is the platform for managing product data feeds, while Google Shopping is the service that displays those products to users in search results.
GMC serves as a central repository for product information, allowing businesses to provide accurate and detailed information about their products, such as titles, descriptions, prices, and availability.
Google Shopping then uses this data to populate search results with relevant product information, including images, prices, and links to the merchant's website.
Yes, you can, using the Promotions tab in your GMC account. As long as your promotion meets Google's policies, is clear and easy to understand, relevant to your products, accurate and truthful, it should be approved by Google. Running promotions on Google Shopping can be a great way to increase sales and attract new customers.
Absolutely. These requirements and guidelines are designed to ensure that Google Shopping is a high-quality and trustworthy platform for shoppers.
Best practices for your product listings include:
These are all steps you can take within your Google Merchant Centre account, but it’s important to note that this should not be “set and forget". Using Google Analytics is one way of monitoring results and making improvements.
Choosing Rocket Agency for your Google Shopping management means partnering with a team that is passionate about delivering results, maximising your revenue, and helping your ecommerce business thrive. We have a team of experienced PPC experts with advanced knowledge of the platform, industry best practice, and data-driven strategies.
As an Australian performance agency with a strong ROI focus for our clients, we constantly monitor and optimise your campaigns to ensure that you're getting the most out of your Google Shopping budget and driving maximum revenue.
We're an award-winning agency, with a dedicated team of experts, trusted by Australian businesses. Our reviews speak volumes!