James Lawrence
Podcast Host, Keynote Speaker and Author

2019 & 2020 B&T Marketer of the Year Finalist.
Author, Smarter Marketer, Amazon Best Seller.
Host, Smarter Marketer Podcast, #1 Ranking on Apple Podcasts.
Co-Founder, Rocket Agency.

Smarter Marketer

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Created for Australian Marketers

James has delivered keynotes at:

ACT Government

Highly respected Marketing Leader

Co-Founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple  #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. Finalist in 2019 and 2020 B&T Marketer of the Year.

James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It introduces 11 golden rules to help in-house marketers thrive in an ever-changing digital world, and has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.

In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss latest trends, best resources and tactical marketing advice on how Australian marketers can become more successful in their careers. Listen now on Apple Podcasts, Spotify, and Amazon Music.

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Seen In
B2B Growth
Author Hour
Franchise Business
James at Taurus TV Interview
James and David
James hosting Smarter Marketer
James at B&T Awards
James x AdNews Interview

Speaking Topics

Marketing In 2023
In 60 Mins
What Business
Owners Need To Know About Digital Marketing In 2023
11 Golden Rules To Help
In-House Marketers Thrive
In An Everchanging Digital World
45 Digital Marketing Tips to Drive Real Marketing Results

James' Speaking Approach

James is a quick-witted and engaging digital marketing keynote speaker, trusted by some of Australia’s most iconic brands. He strikes the perfect balance between being exceptional and relatable, ensuring when he speaks, people listen.

In his keynotes, James teaches how to build businesses in the fast-moving digital landscape. He is driven to uncover a business’ intrinsic value through a deeper understanding of their customers.

At times he speaks frankly and challenges marketing rhetoric to reveal distractions that commonly derail digital marketing strategies. His knack for getting to the heart of a problem quickly and with demonstrable insight is a marvel.

With a memorable finesse, James’ keynotes guide audiences how to master powerful digital tools and shape stronger marketing strategy.

Book james to speak

Smarter Marketer is loved by industry leading Marketers

“Smarter Marketer stands out by delivering real world and actionable advice, written by marketers that have years in the trenches delivering successful campaigns.”

Kieran Khrohn
Principal Channel Manager, Hubspot

“A brilliant insight into the future of digital marketing – a must read for marketers and anyone involved in digital more broadly.”

Janis Tebecis
Director, KPMG

“The concepts outlined in Smarter Marketer have directly resulted in us transforming our approach to digital.”

John Miller
Marketing Manager, Plus Fitness

Book James for your next event, email jamesl@rocketagency.com.au or call 1300 059 620.