More Australians are using AI tools like ChatGPT and Gemini to search. At the same time, AI Overviews and zero-click behaviour are changing what visibility looks like in Google itself.

That means the old SEO playbook is no longer enough on its own.

In this 60-minute session, Rocket Agency’s James Lawrence and Joe Alder unpack what’s changing in AI search in Australia, what it means for your visibility and the practical steps businesses should take now. The session is built around the idea that while SEO is still a core activity, AI search needs a tailored approach.

• What AI search looks like in Australia right now
• How AI search differs from traditional SEO
• Why visibility in AI tools works differently from visibility in Google
• What types of content different AI platforms tend to prioritise
• The practical steps businesses can take to improve visibility
• The technical, content and authority signals that matter most
• Why tracking AI search is difficult, and what marketers can do about it

It’s especially relevant if you’re:

• Responsible for growth, digital strategy or channel performance
• Trying to understand what AI search means for your business
• Being asked questions internally about search, visibility or AI
• Looking for a practical view rather than recycled hot takes

You’ll leave with:

• A clearer picture of how AI search is evolving in Australia
• Practical guidance on what to change and what not to overreact to
• A better understanding of where SEO ends and AI optimisation begins
• Useful takeaways you can bring back to your team

Host of the Smarter Marketer podcast and B&T Marketer of the Year Finalist, James hosts the discussion.

Leading SEO projects for complex B2C, B2B and government organisations, Joe dives into what’s working in AI search.