On-Demand Webinar
Ranking in ChatGPT
Practical Tips for Australian Marketers
Available on Demand
ChatGPT and other AI answer engines are rewriting the rules of how people find information online. For marketers, this is not hype, it’s a fundamental shift in how customers discover brands.
Rocket Agency’s James Lawrence and Joe Alder reveal practical steps to secure prime real estate inside ChatGPT’s answers. Get ahead before your competitors figure it out.
Key Takeaways
- The rise of LLMs: Why ChatGPT is the new battleground for brand visibility
- How ChatGPT “chooses” brands: Understanding how ChatGPT uses its own training data, real-time integrations and authority signals to generate answers
- Overlap with traditional SEO: The similarities and key differences marketers must know
- Tracking and measurement: How to monitor brand mentions and benchmark progress for ChatGPT rankings
- Practical steps to get started today: Content strategy, brand signals and technical considerations for ChatGPT optimisation
- Future outlook: What Google AI Mode means for marketers, and how to prepare for multiple search ecosystems
- Quick wins vs long‑term play: How to deliver results fast while building sustainable AI visibility
Access Now!
James Lawrence
Co-Founder
Host of the Smarter Marketer podcast and B&T Marketer of the Year Finalist, James hosts the discussion.
Joe Alder
Search Expert
Leading SEO projects for complex B2C, B2B and government organisations, Joe dives into what’s working in search.
James has delivered keynotes at:
Praise for Rocket's Digital Marketing Webinars
"The session was awesome, you clearly know how to construct and deliver content well."
Emma Grant
Group Account Director
MYOB
"Thank you for steering away from jargon and explaining yourself in a clear, concise manner."
Rainer Trefz
Account Director
RUN Creative
"Thank you for your webinar this morning – such helpful, interesting and engaging content!"
Kelly Schulz
Marketing & Communications Manager
Glass Jar Australia
