ChatGPT and other AI answer engines are rewriting the rules of how people find information online. For marketers, this is not hype, it’s a fundamental shift in how customers discover brands. 

Rocket Agency’s James Lawrence and Joe Alder reveal practical steps to secure prime real estate inside ChatGPT’s answers. Get ahead before your competitors figure it out.

• The rise of LLMs: Why ChatGPT is the new battleground for brand visibility
• How ChatGPT “chooses” brands: Understanding how ChatGPT uses its own training data, real-time integrations and authority signals to generate answers
• Overlap with traditional SEO: The similarities and key differences marketers must know
• Tracking and measurement: How to monitor brand mentions and benchmark progress for ChatGPT rankings
• Practical steps to get started today: Content strategy, brand signals and technical considerations for ChatGPT optimisation
• Future outlook: What Google AI Mode means for marketers, and how to prepare for multiple search ecosystems
• Quick wins vs long‑term play: How to deliver results fast while building sustainable AI visibility

Host of the Smarter Marketer podcast and B&T Marketer of the Year Finalist, James will be hosting the discussion.

Leading SEO projects for complex B2C, B2B and government organisations, Joe will dive into what’s working in search.