Is ChatGPT Killing Google? Optimising for LLMs, AIO and the Truth About AI and SEO in 2025
Episode Description:
With the growth of AI and LLMs like ChatGPT, the hype around ‘Is Google dead?’ is louder than ever before. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the noise and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket’s SEO team.
They also share the similarities and differences in SEO and “AIO”. Whether you're a CMO under pressure to ‘AI everything’ or an in-house marketer navigating new search norms, this is your guide to what’s actually changing and more importantly, what is not.
Key Takeaways:
- The current landscape - a reality check on AI traffic and it’s actual impact on search behaviour in Australia
- How Google remains resilient amid AI growth
- AI Overviews - What they are and who they impact
- 6 practical strategies to rank in LLMs that actually work
- The importance of doing good SEO
- How to optimise technical SEO
- Why high-quality content creation matters
- How to structure for ranking high
- How to build brand authority
- How to monitor and adapt to the changing landscape
- The future - How AI and SEO will change in the next 1-5 years
Featuring:
Joe Alder
About the Guest:
Joe Alder is the Head of SEO at Rocket, where he leads all SEO services and projects. He has over 8 years of experience in implementing complex SEO campaigns and driving tangible results for B2C, B2B and government organisations. Over the course of his career, he has worked for notable brands such as Amazon, Qudos, P&O Cruises, PE Nation, Fujitsu, and Coates, among others.
You can follow Joe on LinkedIn.
Access Rocket's free webinar with AdNews on AI and SEO in 2025.
