“The podcast is brilliant – humble, ‘real’ and super informative”.
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Hosted by James Lawrence, Smarter Marketer is the definitive podcast for Australian marketers.
Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer. Tune into the fortnightly episodes on Apple Podcasts, Spotify, Amazon Podcasts and YouTube. Listen now!
James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Amazon best-seller, Smarter Marketer. This book introduces 11 golden rules to help in-house marketers thrive in an ever-changing digital world. Smarter Marketer has been endorsed by marketers at some of Australia’s leading brands, like Hubspot and KPMG.
James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Amazon best-seller, Smarter Marketer. This book introduces 11 golden rules to help in-house marketers thrive in an ever-changing digital world. Smarter Marketer has been endorsed by marketers at some of Australia’s leading brands, like Hubspot and KPMG.
Featured Podcast Episodes
Make your next commute an upskill session
Maximising E-commerce
Sales in 2023
Iain Calvert
Leading Australian e-commerce authority shares pragmatic tips to run successful multi-channel campaigns and drive online sales.
LISTEN NOW
How In-House Marketers Can Get The Most Out Of Their Agencies
Jordan Slover
New York-based agency veteran discusses the importance of KPIs, feedback, transparency and trust in building better client-agency relationships.
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Marketing to
Generation Z
Katy Richardson
Creative Services & Marketing Director at UNiDAYS; she shares how to best market to Gen Z consumers.
LISTEN NOWFeaturing marketing And
business authorities from:
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“Great postcast. This has helped me to make a few mental connections between copy and outcomes.”
Jeromie Hill - Little Zak's Acadmey
“Podcast is great, very well delivered and insightful!”
Kirsten Benning - Bishop
“I really appreciate your straight-talk and down-to-earth approach - it's refreshing among the sea of digital marketing hype-merchants :)”
David Garden - CEM