Smarter Marketer Podcast

Listen to Australia's #1

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Smarter Marketer

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“The podcast is brilliant – humble, ‘real’ and super informative”.

Jill Jones-Evans - Marketing Manager

Join 3500+Australian marketers

Hosted by James Lawrence, Smarter Marketer is the definitive podcast for Australian marketers.

Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer. Tune into the fortnightly episodes on Apple Podcasts, Spotify, Amazon Podcasts and YouTube. Listen now!

James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Amazon best-seller, Smarter Marketer. This book introduces 11 golden rules to help in-house marketers thrive in an ever-changing digital world. Smarter Marketer has been endorsed by marketers at some of Australia’s leading brands, like Hubspot and KPMG.

Featured Podcast Episodes

Make your next commute an upskill session

Podcast Author

Maximising E-commerce 
Sales in 2023

Iain Calvert

Leading Australian e-commerce authority shares pragmatic tips to run successful multi-channel campaigns and drive online sales.
Podcast Author

How In-House Marketers Can Get The Most Out Of Their Agencies

Jordan Slover

New York-based agency veteran discusses the importance of KPIs, feedback, transparency and trust in building better client-agency relationships.
Podcast Author

Marketing to

Generation Z

Katy Richardson

Creative Services & Marketing Director at UNiDAYS; she shares how to best market to Gen Z consumers.

Featuring marketing And

business authorities from:

spotifygoogleaudiblehubspotunidaysLIVgreen hatchelle

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Smarter Marketer is loved by Australian marketers

“Great postcast. This has helped me to make a few mental connections between copy and outcomes.”
Jeromie Hill - Little Zak's Acadmey
“Podcast is great, very well delivered and insightful!”
 Kirsten Benning - Bishop
“I really appreciate your straight-talk and down-to-earth approach - it's refreshing among the sea of digital marketing hype-merchants :)”
David Garden - CEM

We wrote the best-selling marketing book, Smarter Marketer

Written by Rocket’s co-founders, David Lawrence and James Lawrence, Smarter Marketer claimed #1 Amazon best-seller status within 3 hours of launch!