Career Advice, AI and the Future of Marketing
Episode Description:
Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital.
Talking Points:
- Kat’s journey from university to her role as Hubspot’s Senior Marketing Director for APAC.
- The rapid-changing nature of marketing as it pertains to digital and AI.
- What skills and experiences to look for when hiring a young marketer?
- The benefits of inbound marketing in adding value to your audience before getting them to purchase your products/services.
- How is AI going to impact content creation and content marketing?
- ‘You don’t buy from a brand you buy from people’.
- How to serve different international markets effectively.
- How the Hubspot platform has evolved over the last 5 years.
Featuring:
Kat Warboys
About the Guest:
Kat Warboys is the APAC Marketing Director at HubSpot. Kat is responsible for growing HubSpot’s business in the Asia Pacific region, managing everything from demand generation to sales enablement and customer advocacy. Kat’s personal mission is to help other marketers realise the importance of their role in the customer experience, by championing cross-team alignment to help organisations grow better, not just bigger, through word-of-mouth. With over 10 years’ experience with Marketing Automation and CRM platforms, Kat’s experience spans across both B2B and B2C organisations. You can follow her on LinkedIn.
