The Essential Australian B2B Marketing Guide

B2B Marketing is tricky - long buyer journeys, long sales cycles, complex attribution models and the constant pressure from Sales teams to deliver leads. Half our clients at Rocket are in the B2B space, giving us an opportunity to solve marketing problems for a wide range of Australian businesses.

• Nine important rules the best B2B marketers follow today
• Understanding the core difference between B2B and B2C Marketing
• Why your marketing message is more important than the channel
• Why B2B marketers should invest in top-of-funnel brand building
• How a complex B2B buyer journey disqualifies simple attribution models
• Strategies to approach long-term content marketing
• Tips to achieve better sales and marketing alignment for better sales results

By downloading this ebook, you will learn about what’s working for our B2B clients today to get the best ROI on their B2B marketing dollars.

Complete the form on this page to download your guide now.

James is co-founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple’s #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. He was also a finalist in 2019 and 2020 B&T Marketer of the Year.

James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.

In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss how Australian marketers can become more successful in their careers.