Why Every Australian Business Should Seriously Consider YouTube Ads

There are serious misconceptions around YouTube advertising. As digital marketers, we have the ability to place compelling ads in front of incredibly targeted audiences and can do so with no minimum advertising budget.

• Latest YouTube user trends and stats relevant to your target market
• Benefits of including video ads as a key component of your marketing strategy
• Strategies to target your ideal customer
• How to set measurable KPIs for your YouTube video campaigns
• Advice on the best time to start video advertising

By downloading this ebook, you will gain detailed insight into the opportunities and benefits of using YouTube Ads to get in front of your target market.

James is co-founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple’s #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. He was also a finalist in 2019 and 2020 B&T Marketer of the Year.

James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.

In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss how Australian marketers can become more successful in their careers.