It’s estimated that only 3% of any market is ready to buy at a specific point in time. This means that the vast majority of the traffic reaching your website simply will not convert into revenue in the near future.
As marketers, it’s critical that we offer something of value to the 97% of people who won’t buy today, so we’ll be part of the conversation in the future.
This is where eBooks come in. An eBook doesn’t just give prospects a reason to visit your website. It also gives you the opportunity to nurture these prospects over the coming weeks, months and even years.
This eBook will provide you with a blueprint for creating best-practice eBooks and for promoting them in the most effective way.
James is co-founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple’s #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. He was also a finalist in 2019 and 2020 B&T Marketer of the Year.
James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.
In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss how Australian marketers can become more successful in their careers.