It’s estimated that only 3% of any market is ready to buy at a specific point in time. This means that the vast majority of the traffic reaching your website simply will not convert into revenue in the near future.
As marketers, it’s critical that we offer something of value to the 97% of people who won’t buy today, so we’ll be part of the conversation in the future.
This is where eBooks come in. An eBook doesn’t just give prospects a reason to visit your website. It also gives you the opportunity to nurture these prospects over the coming weeks, months and even years.
This eBook will provide you with a blueprint for creating best-practice eBooks and for promoting them in the most effective way.
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