History has shown that businesses that continue to invest in their marketing when the economy is down are the ones that thrive when spending is back up.
Despite this, many businesses continue to make the mistake of cutting marketing expenditure during tough times. When you treat marketing as an expense rather than an investment, you are making the deliberate decision to put tomorrow's sales and revenue at risk.
If you want to look back in two years' time and know you squeezed every last drop of opportunity from your competitors' decisions to reduce marketing spend, then read on. I’ll take you through 10 steps that are key to growing your market share, starting today.
Marketing Through Tough Times will ensure your business increases its market share and revenue as a direct result of the current crisis.
James is co-founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple’s #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. He was also a finalist in 2019 and 2020 B&T Marketer of the Year.
James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.
In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss how Australian marketers can become more successful in their careers.