B&T + Rocket | Free Webinar

Digital Marketing in Australia 2024

|Resources |Webinars |Digital Marketing in 2024 - B&T

Available on Demand

2024 is set to be an interesting year for marketers. Big changes to data, privacy, ad platforms and consumer behaviour have all impacted digital marketing.

What has delivered marketing ROI in 2023 might not deliver in 2024. As always, your digital marketing strategy needs to evolve.

Join James Lawrence, Host of Australia’s #1 Marketing Podcast for a brand-new webinar loaded with examples and actionable tips on how you can get better marketing results in 2024.

What You'll Learn:

Digital Landscape: Major changes in Australia in 2023
Changes to Ad Platforms: Google Analytics 4, Google Ads, Meta and more
Attribution Challenges: How to make marketing decisions when data is not decisive
Privacy Changes: Navigating cookie-less digital marketing
AI: Examples of how Rocket Agency is using AI for digital marketing
Brand vs Performance: Where should you spend your marketing dollars
Eight Pragmatic Steps: What can you do to get digital right in 2024

Watch Recording

James Lawrence

Host | Australia's #1 Marketing Podcast: Smarter Marketer

Co-Founder & Director | Rocket Agency

James has a 15-year marketing career working with more than 500 in-house marketing teams. This inspired the 2019 release of Amazon Australia’s #1 best-selling marketing book, Smarter Marketer. This book has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG. James was also a B&T Marketer of the Year finalist for two consecutive years.