The Australian Digital Marketing
Guide 2023

Being an in-house marketer is hard. Your time and resources are limited and yet the need for sales and leads is never-ending. Generating new traffic gets more expensive and competitive every year. And what worked last year is not guaranteed to succeed this year.

• 40+ pages full of our best advice from running hundreds of successful campaigns
• Latest digital marketing trends, relevant to Australian in-house marketers
• Pragmatic marketing strategies to set you up for success in 2023
• Changes in SEO, Meta, Google Ads and email marketing that will impact your campaigns
• What role will AI, ChatGPT and TikTok play in your marketing plan in 2023 
• Actionable tasks that you can implement in your business immediately
• Best practice on what the winners in digital marketing are currently doing
• The Ultimate 2023 Digital Marketing Checklist

The Australian Digital Marketing Guide 2023 is packed with insights, tips and real-world experience from the hundreds of successful campaigns our team have worked on for marketers just like you.

James is co-founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple’s #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. He was also a finalist in 2019 and 2020 B&T Marketer of the Year.

James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.

In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss how Australian marketers can become more successful in their careers.