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Agency Scorecard: Compare Your Options

Have you decided to engage a digital marketing agency?

Are you struggling to choose the best one for your business?

Whether it’s a tactical move, a boost to your current campaigns or a complete change to your marketing approach, you need to get this right. Your reputation and dollars are on the line, and you’re going to have to justify your decision if you want everyone bought in. 

Download our Agency Scorecard to compare agencies and objectively make a decision.

How Will The Agency Scorecard Help You?

  • A single-view template of 30+ questions to ask your potential agency
  • Easily compare multiple agencies on a range of variables
  • Single scoring criteria that you can view in a single snap-shot to make objective comparisons
  • Rate on criteria including Discovery and Goals, Strategy, Budgets, Fit, Expertise, Longevity
  • Options to add custom scoring criteria on a pre-set excel template
  • Built-in weighted score calculator to do the hard work for you

Need the best way to choose your digital marketing agency? Download our Agency Scorecard today!

Agency Scorecard

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Scorecard Sheet

James Lawrence
Co-Founder & Director | Rocket Agency

James is co-founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple’s #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. He was also a finalist in 2019 and 2020 B&T Marketer of the Year.

James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.

In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss how Australian marketers can become more successful in their careers.