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Lead Magnets: Strategic Planner + Checklist

Need an incredibly powerful way to market to people not yet ready to buy?

A lead magnet is an incentive you offer your prospects in exchange for their email address or other contact information. Typical leads magnets include a piece of downloadable content such as a free PDF checklist, report, eBook, whitepaper, video, etc. What you’re looking at right now is, in fact, a lead magnet!

When creating a lead magnet, you need to ensure that the content you are creating is relevant to your key personas and that it is valuable enough to persuade them to give you their personal information.

How will this guide and checklist help you?

  • 4-point lead magnet strategic planner and 8-point checklist included to help you get it right the first time
  • Guidance to ensure your lead magnet is specific
  • Ensure you hit your prospect at the right stage of their buyer journey
  • Tips to create a valuable piece of content
  • Advice on how to present a clear problem and it’s solution

If you're putting together a content strategy and want to include lead magnets, download our Lead Magnet checklist now!

Lead Magnet Checklist

Get your FREE Lead Magnet Checklist

James Lawrence
Co-Founder & Director | Rocket Agency

James is co-founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple’s #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. He was also a finalist in 2019 and 2020 B&T Marketer of the Year.

James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.

In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss how Australian marketers can become more successful in their careers.