A lead magnet is an incentive you offer your prospects in exchange for their email address or other contact information. Typical leads magnets include a piece of downloadable content such as a free PDF checklist, report, eBook, whitepaper, video, etc. What you’re looking at right now is, in fact, a lead magnet!
When creating a lead magnet, you need to ensure that the content you are creating is relevant to your key personas and that it is valuable enough to persuade them to give you their personal information.
If you're putting together a content strategy and want to include lead magnets, download our Lead Magnet checklist now!