10 Proven Ways To Dominate
Google Ads in 2020

And if domination is part of your marketing plan, then this guide is essential reading. It's been written by Rocket's Co-Founder and Head of Search, Garry Viner, and includes inside knowledge on what's working on our most successful campaigns.

This guide contains 10 of the very best nuggets of value. A good number will probably be completely new to you. Others will build on familiar but valuable aspects of Google Ads. We'll also share some soon-to-be-released Google Ads features which we believe are going to have a big impact on the Australian market.

• How to learn from, and benefit from, your fiercest competitors
• How to start profiting from YouTube advertising
• How to best manage Dynamic Search Ad campaigns
• The key to high-converting landing pages and Google Ads
• Clever techniques to use when building audiences
• Our experience with Google's automated bidding strategies

James is co-founder of multi-award-winning Australian digital marketing agency Rocket, keynote speaker, host of Apple’s #1 Marketing Podcast, Smarter Marketer, and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book of the same name. He was also a finalist in 2019 and 2020 B&T Marketer of the Year.

James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It has been endorsed by marketers at some of Australia’s leading brands, including Hubspot and KPMG.

In 2022, James launched the Smarter Marketer podcast, the definitive podcast for Australian marketers. Released fortnightly, James sits down with local experts and global authorities to discuss how Australian marketers can become more successful in their careers.