Kormax Unlocks US Growth with 227% More Leads YoY
About Kormax
Kormax is a specialist supplier of metal casting and engineering materials with 75 years of foundry experience. Known for their technical precision and reliability, they service manufacturers across construction, infrastructure, defence and transport - primarily across Australia, New Zealand and more recently the US.
Kormax partnered with Rocket to accelerate growth in the US market, improve brand visibility and increase marketing qualified leads (MQLs) from Search in the local and international market.
Challenge
Kormax was expanding into a new, highly competitive market. After solid performance in Australia and New Zealand, they were ready to make a serious push into the US - a market where brand awareness for low, competitors were well-established and search volumes for their services were high but expensive.
Their internal team had strong foundations in Google Ads, but needed a more hands-on partner to:
- Dial-in targeting for US-based casting leads
- Bridge the SEO gap between ANZ and the US
- Connect performance data to the impact on the sales pipeline
- And do it all in a way that felt collaborative, transparent and fast-moving
This wasn’t a brand looking for an agency to execute campaigns. This was a team looking for a partner to help them grow sustainably in a new country.
Solution
Rocket launched a collaborative SEO and Paid Search strategy, deeply integrated with Kormax’s sales data and internal expertise.
1. US-centric Paid Search overhaul
We restructured campaigns by region and product category, with a clear focus on the US market. Budget was prioritised for top-performing keywords that were proven to lead to conversions into sales, not just leads. Our team made bid adjustments in real-time based on MQL and SQL conversion data.
2. Content-driven SEO for visibility
We launched tailored content targeting high-intent keywords in the US, supported by technical SEO, internal linking and structured metadata. Once content went live, visibility jumped immediately, especially for newly targeted service pages.
3. Conversion-focused reporting
By linking HubSpot MQL and SQL data into our campaign review cycles, we continuously refined based on quality, not just volume. We also worked closely with the Kormax sales team to understand drop-off points and iterate campaigns accordingly.
4. Collaborative, always-on support
Rocket held regular strategy sessions, shared performance insights frequently and collaboratively directed the digital Search strategy with Kormax.
The excellent results reflect the impact of our proactive and thoughtful campaign!
Outcome
227%
increase in MQLs
93.4%
increase in US
organic impressions
300%
increase in MQLs from
Paid Search YoY
Final Thoughts
Kormax reported a significant uplift in lead quality compared to last year from priority geographies in the US market. They also saw a 56.9% increase in clicks to their site from organic sources. Performance lifted across all three markets - Australia, New Zealand and the United States.
Rocket didn’t just run ads or publish content, we worked with Kormax to rethink how digital supported their international growth goals. Through proactive strategy, real-time optimisation and true partnership, we helped Kormax break into the US market with impact, while improving results locally.
With more content in the pipeline and new campaigns launching, Kormax is now set up for continued expansion in the future.
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Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
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