Instant Brands is a global brand manufacturing and homeware products inluding house-hold names like Corelle, Coringware and Instant. Expanding on their successful range of kitchenware that typically included pressure cookers, air fryers and the like, Instant Brands were ready to launch their new home appliance - the Instant Air Purifier. Available in three different sizes that catered to both households and indoor commercial spaces, the Air Purifier was sold mainly via brick-and-motor retailers.
Instant Brands approached Rocket to devise, launch and optimise an intensive brand awareness campaign to promote their new Instant Air Purifier to the Australian market in a short span of time. The main challenge was to generate interest within a broad target market with minimal creative assets and a tight media budget that had to be distributed across multiple channels. The entire campaign was in the lead up to Christmas, which made drawing eyeballs even harder with seasonal competition and the resulting increase in cost of ads.
Rocket's digital marketing specialists took on the challenge and brought the brand awareness campaign to life in a matter of days. We took a five step approach to maxmise the results from this campaign.
The client considered this brand awareness campaign a raging success! In a matter of days, despite creative and budget constraints, Rocket was able to drive 1.1 million ad impressions to relevant audiences within Instant Brands' target market.
In the years leading up to engaging Rocket, Pooled Energy had struggled to cut-through using digital marketing. Rocket came onboard to help raise awareness and educate pool owners about Pooled Energy’s world-leading technology and state-of-art automation system. Wearing the creative hat, Rocket proposed an video-led strategy addressing the buyer persona's pain points that was then launched on Facebook and YouTube. Safe to say, Pooled Energy experienced a fantastic uplift in marketing results and have renewed their faith in digital marketing.
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