How Snap Printing Increased Revenue with SEO and Google Ads

Snap engaged Rocket Agency as their search marketing agency to deliver their marketing objectives. Snap aimed to achieve continuous growth in website traffic and Request-A-Quote (RAQ) submissions to boost awareness and revenue both online and offline.

Rocket Agency worked to understand Snap's business goals, covering areas such as e-commerce, local advertising, market share against competitors, and B2B growth. The scope of work focussed on search engine marketing, particularly Google Ads and SEO. 

SEO Strategy:

Rocket Agency began with a thorough SEO audit to identify and address technical and content-related issues that affected Snap's website performance. This included the following:

• Crawling and Indexation Audit: Ensuring efficient serving of Snap's content to search engine bots and optimising crawl budget to focus on valuable pages.
• Content Audit: Evaluating existing content on the corporate and print online site to enhance organic traffic quality.
• Citations Audit: Reviewing and updating all local directories to maintain consistent and accurate location details across the web.
• Keyword Research and Intent Analysis: Focusing on local and product/service keywords to identify opportunities for better search rankings.
• Keyword Mapping: Mapping high opportunity keywords to existing and new pages to inform the content plan.
• SEO Implementation Rollout: Implementing on-page optimisations, metadata copywriting, internal linking, and link building to boost search engine visibility.
• Google My Business Optimisation: Enhancing local SEO for Snap's centres across Australia.

Google Ads Strategy:

Rocket Agency restructured and optimised Snap's Google Ads campaigns to maximise results. Key tactics included:

• Account Consolidation: All Google Ads activity was moved to a single account, simplifying budget management and reporting.
• Campaign Segmentation: Brand and Generic keywords were separated into different campaigns and further segmented by the state to allow for better control and flexibility over the national campaign.
• Ad Copy and Keywords: Crafted specifically to drive RAQs, leading users to the ‘Find A Centre’ landing page.
• Competitor Campaign: Launched a campaign targeting key competitors to position Snap as a compelling alternative and to capture market share.
• Performance Max Campaigns: Shopping campaigns were changed to Performance Max, a new hybrid campaign model that targets users across all ad inventory, including shopping, search, display and video.
• Product Titles Optimisation: Updating product titles according to best practices to maximise conversions
• Experiment Campaigns: Trial campaigns were implemented to prove the return of certain tactics. Successful experiments were then rolled out nationally.