1300 059 620
Let's Talk
LET'S TALK

How Snap Printing Increased Revenue with SEO and Google Ads

snap printing logo

About Snap Printing

Snap Print Solutions is a leading business printing specialist, offering a wide range of printing services to organisations of all sizes, from local clubs to multinational corporations. With over 130 locally owned and operated centres across Australia, Snap is deeply rooted in local communities and understands the needs of businesses.

Snap Print Solutions provides end-to-end printing services, covering everything from graphic design to finishing touches like mounting and laminating. With Snap Print Solutions Online (PrintOnline), customers can order prints online 24/7 while being supported by Australia's largest network of print and design experts, available for personalised assistance by phone or in-person.

Challenge

Snap engaged Rocket Agency as their search marketing agency to deliver their marketing objectives. Snap aimed to achieve continuous growth in website traffic and Request-A-Quote (RAQ) submissions to boost awareness and revenue both online and offline.

Solution

Rocket Agency worked to understand Snap's business goals, covering areas such as e-commerce, local advertising, market share against competitors, and B2B growth. The scope of work focussed on search engine marketing, particularly Google Ads and SEO. 

SEO Strategy:

Rocket Agency began with a thorough SEO audit to identify and address technical and content-related issues that affected Snap's website performance. This included the following:

  • Crawling and Indexation Audit: Ensuring efficient serving of Snap's content to search engine bots and optimising crawl budget to focus on valuable pages.
  • Content Audit: Evaluating existing content on the corporate and print online site to enhance organic traffic quality.
  • Citations Audit: Reviewing and updating all local directories to maintain consistent and accurate location details across the web.
  • Keyword Research and Intent Analysis: Focusing on local and product/service keywords to identify opportunities for better search rankings.
  • Keyword Mapping: Mapping high opportunity keywords to existing and new pages to inform the content plan.
  • SEO Implementation Rollout: Implementing on-page optimisations, metadata copywriting, internal linking, and link building to boost search engine visibility.
  • Google My Business Optimisation: Enhancing local SEO for Snap's centres across Australia.

Google Ads Strategy:

Rocket Agency restructured and optimised Snap's Google Ads campaigns to maximise results. Key tactics included:

  • Account Consolidation: All Google Ads activity was moved to a single account, simplifying budget management and reporting.
  • Campaign Segmentation: Brand and Generic keywords were separated into different campaigns and further segmented by the state to allow for better control and flexibility over the national campaign.
  • Ad Copy and Keywords: Crafted specifically to drive RAQs, leading users to the ‘Find A Centre’ landing page.
  • Competitor Campaign: Launched a campaign targeting key competitors to position Snap as a compelling alternative and to capture market share.
  • Performance Max Campaigns: Shopping campaigns were changed to Performance Max, a new hybrid campaign model that targets users across all ad inventory, including shopping, search, display and video.
  • Product Titles Optimisation: Updating product titles according to best practices to maximise conversions
  • Experiment Campaigns: Trial campaigns were implemented to prove the return of certain tactics. Successful experiments were then rolled out nationally.

Outcomes

44.67%

Increase in RAQs from Organic Channels

35%

Decrease in Cost per RAQ from Google Ads

91.5%

YoY Increase in Organic Transactions

Result

Within just six months of partnering with Rocket Agency, Snap Printing achieved exceptional results:

  • 17% Increase in RAQs: This was the result from all channels, including those that were not managed by Rocket. 
  • 16% Increase in PrintOnline Revenue: Boosting online revenue through effective digital marketing efforts.
  • 44.67% Increase in RAQs from Organic Channels: Optimised SEO efforts resulted in substantial organic growth.
  • 35% Decrease in Cost per RAQ from Google Ads: Improved ad performance and cost efficiency.
  • 16% Increase in RAQs from Google Ads: Despite reducing ad spend by 25%, Rocket Agency's strategies led to more RAQs.
  • 91.5% YoY Increase in Organic Transactions: Substantially higher organic transactions driven by SEO.

Rocket Agency's partnership with Snap Print Solutions showcases our expertise in driving business growth through comprehensive digital marketing strategies. With Rocket Agency's help, Snap achieved consistent growth in website traffic, RAQ submissions, and revenue, both online and offline.

Creative Refresh

The optimisation of Snap's website included a creative refresh for local centre pages. Below is the before vs after design of one of the pages. 

snap printing previous design
snap printing updated design

Check our next case study

Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.

12.28%

YoY Increase in Organic Conversions

42%

Greater Keyword Visibility vs. Top Competitor

#1

Search Rank for 'Gym Sydney'
Plus Fitness

How Plus Fitness Dominates Search Results for 200+ Gym Locations

With 200+ gym locations and a broad target market, approaching digital marketing on a national level was a massive challenge for Plus Fitness. After careful consideration, they selected Rocket to be their strategic marketing partner. Rocket advised on the best channels, approach and media spend to increase brand awareness and membership sign ups. Leveraging SEO and platforms like Google Ads, Facebook, Instagram and Spotify, Rocket now launches all digital campaigns for Plus Fitness throughout the year. The results from the campaigns have been fantastic year-on-year, placing Plus Fitness leaps ahead of their competition on the digital front.

arrow-down-circle