Allcon Achieves 149% More Conversions with Website Revamp and Digital Strategy
About Allcon
Allcon is a leading provider of infrastructure supplies in Australia. In May 2024, they partnered with Rocket Agency to develop a comprehensive digital strategy, including website design, SEO optimisation, paid search strategy, website migration, tracking updates and ongoing marketing support. The goal was to strengthen their digital presence, drive long-term customer growth and create a seamless, engaging online experience.
Challenge
Allcon’s website wasn’t providing the user experience needed to support their growth. Key challenges included:
- A confusing, cluttered design that didn’t guide users effectively
- Falling SEO rankings, worsened by paused optimisation
- Google Ads with poorly structured targeting, leading to unqualified leads
- Inconsistent tracking, making performance insights difficult
- Concerns over potential traffic and conversion dips due to the website migration
These challenges called for a strategic approach that addressed the technical aspects and reimagined the creative elements to enhance user engagement and trust.
Allcon's Original Website Before Working with Rocket
Our Approach
Rocket’s approach focused on aligning Allcon’s website design, SEO and Google Ads to work seamlessly as an integrated digital strategy. The plan included:
- Website Overhaul and Migration: A complete redesign with a smooth migration, ensuring SEO rankings remained intact and the website was user-friendly.
- SEO and Paid Search Optimisation: We reignited SEO efforts, overhauled Google Ads and restructured campaigns to drive high-quality traffic and leads.
- Advanced Tracking and CRO: Implemented advanced tracking tools and conversion rate optimisation to make every click count.
- Strategic Content and User Journey Refinement: Reworked content and streamlined the user journey, making information easy to find and encouraging conversions.
The Transformation
Before the redesign, Allcon's website was cluttered and difficult to navigate, with outdated content that hindered user trust and engagement. The success of the redesign was rooted in both creative and technical execution. On the backend, we:
- Optimised website speed and performance for quick load times across devices
- Implemented a seamless migration strategy that preserved Allcon’s SEO rankings
- Developed an intuitive CMS, making content updates easier for Allcon’s team
- Enhanced security and reliability, ensuring a smooth user experience
These enhancements supported the creative changes, ensuring the website wasn’t just visually engaging but also functional and reliable.
After the overhaul, the site was transformed with:
- A fresh, clean design and intuitive navigation that improved user experience
- An SEO-optimised layout that presented relevant content at the right time
- A streamlined user journey, guiding visitors towards conversion without distractions
Allcon's New Website - Post Redesign
Outcomes
149%
increase in conversions
124%
boost in paid search conversions
68%
improvement in user engagement
Results
Allcon partnered with Rocket Agency to modernise its digital presence and ensure a smooth website migration. Through a strategic website revamp, SEO optimisation and paid search overhaul, Rocket delivered real business impact:
- 149% increase in conversions, primarily from organic search and display ads
- 68% improvement in user engagement and a 14% decrease in bounce rate
- 124% boost in paid search conversion rate within 3 months
- SEO recovery post-migration, with organic keyword rankings rebounding and traffic growing steadily
These results highlight how a well-executed website redesign, with SEO and paid search optimisation, can turn a digital presence into a conversion powerhouse.
The People Behind the Work
A talented team made Allcon’s success possible:
Davy Dubouchet
Head of Design and Development
Led the website redesign and user experience improvements.
David Roberts
Commercial Director
Managed the correct scoping and delivery of the project.
Talib Virji
Account Manager
Ensured smooth communication and alignment with the client.
Amshu Vijay
Paid Media Specialist
Overhauled Google Ads to prioritise high-revenue products and optimise campaigns.
Lucie Mammone and Anita Robinson
Senior Designers
Crafted visually engaging designs that captured Allcon’s brand essence.
Joe Alder and Darcy Cremin
SEO Lead and Senior SEO Specialist
Revamped SEO to boost rankings and drive organic traffic.
Testimonials
I'm really excited about new designs, customer experience and their ability to create an excellent first impression of Allcon Group. The website is a key pillar in driving the business forward.”
Final Thoughts
The success of this project wasn’t just about delivering services; it was about offering expertise, support and transparency to build a lasting partnership. Rocket Agency worked closely with Allcon every step of the way, ensuring they were fully involved and informed throughout the process. This proactive collaboration was essential in driving the results we achieved. By focusing on the right digital channels - website design, SEO and paid search - we helped Allcon stay visible and memorable, with a 149% increase in conversions, improved engagement and steady growth.
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Rocket Agency has solved digital marketing challenges for hundreds of Australian businesses and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.
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