Parramatta Aquatic Centre (PAC), managed by the City of Parramatta Council, represents a significant community enhancement in the Greater Western Sydney area. Opened in 2023, PAC stands as a comprehensive fitness and wellness destination, boasting a 50-meter heated outdoor pool, a 25-meter indoor pool, a dynamic splash playground, a well-equipped gym, and a relaxing sauna.
The council's objective was to effectively communicate the myriad benefits of PAC to the local community, ensuring wide awareness and engagement pre-launch. Rocket was challenged to promote the facilities and drive up the number of membership sign ups, as the main point of conversion. This task required a nuanced understanding of the local community's interests and preferences, coupled with an effective multichannel digital marketing strategy.
Rocket Agency adopted a multi-faceted approach, leveraging both Facebook (Meta) Ads and Google Ads to reach a broad yet targeted audience.
Rocket Agency's strategic approach and meticulous execution led to outstanding outcomes for Parramatta Aquatic Centre, far exceeding the set targets. The combination of tailored ad campaigns, demographic targeting, and creative optimisation not only amplified PAC's visibility but also significantly boosted user engagement and conversions.
Key wins included:
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This is possibly Australia's most-awarded digital marketing campaign in 2020-2021! Mirvac's LIV Indigo is a brand new property concept and category in Australia based on the build-to-rent model. Rocket Agency, together with branding agency Chello were challenged to bring this concept to life with an integrated marketing campaign, aimed to drive brand awareness and leases – all this during a global pandemic and rental downturn. Rocket suggested a digital-first strategy to the launch, going against the traditional approach to property marketing. Launching, scaling, and optimising the campaign across 6+ channels and using 100s of creatives, Rocket was able to smash targets set by LIV to deliver amazing awareness and quality leads that converted to paying customers.